Webinar Product

Webinars
Specifications

Webinars

If your company positioned itself as a thought leader on key industry topics, what value would it bring?

Effectively executed webinars, offering valuable insights, foster trust and attract business. By positioning your company as a trailblazer in key healthcare sectors, the benefits are boundless. Not only will you elevate your brand's reputation and credibility, but you'll also attract a devoted following eager to engage with your innovative insights and solutions. Imagine becoming the go-to source for industry expertise, driving invaluable connections, partnerships, and ultimately, fostering positive impact on a global scale.

With BioSpectrum Asia webinars, you can:

Tap into our engaged audience, editorial experts, and robust market research capabilities.
Benefit from the assurance of a production team with a track record of delivering over 100 editorial, internal, and sponsored webinars.
Utilize our established marketing strategies, seamless registration processes, and cutting-edge broadcast platforms to elevate your brand presence with a polished and professional format.

Explore the diverse range of webinar formats outlined below, and contact our program specialist to discuss your webinar program vision.

Our two distinct webinar options:

Custom webinars – Establish your company as a subject-matter authority while cultivating a database of high-quality leads. Tailor your message for a select global audience drawn from our sophisticated behavioral database.
Editorial webinars – Gain exposure and association with industry thought leaders with minimal time investment. These webinars address pertinent industry themes, providing your brand with valuable linkage to critical market discussions.

Webinar Program Details

Technology

Industry-leading platform & dedicated webinar producer
Online registration page and custom registration URL for sponsors

Training

Orientation session for speakers to ensure a flawless session

Content

Sponsor a BioSpectrum Asia webinar or work with our team to create your own custom presentation where you control topic, content and presenters.

Promotion

Multi-channel registration development campaign including eblasts, sponsored links, editorial mention, website ads and LinkedIn posts.

Research

Market research opportunities include webinar registration questions (mandatory), in-webinar polling (voluntary), post-webinar survey (voluntary) and verbatim questions asked by attendees.

Reporting

GDPR compliant Excel file with registrant/attendee contact information.
Detailed webinar summary in PDF format that summarizes the program and is easily passed along.
Consultation to review the summary and accelerate next steps.

Contact our team for details and pricing information. Materials needed 45 days prior to the webinar date.

Ankit Kankar

General Manager - Digital Strategy & Programmes

ankit.kankar@mmactiv.com

Apoorva Mahajan

Marketing Communications Specialist

apoorva.mahajan@mmactiv.com

Trusted By

Webinar program requirements:

BioSpectrum Asia will prepare and execute a multi-channel registration development campaign. Here is what we need 6 weeks in advance of the webinar to start to develop the promotional campaign:

Webinar title – keep it brief and focus on keywords/SEO for the search engines
Webinar description of the webinar – top level description of the theme of the webinar
4-5 learning points – what the attendees will walk away from after investing an hour of their time
Webinar presenters name, business title, company name, headshot, brief description
High resolution company logo
Webinar registration form questions- see details below

Best practice reference (Example)

Market Research components and deadlines (optional):

(1) webinar registration question that every webinar attendee must answer

Question is only available in one format – Single answer
Question has a 130-character limitation (including spaces)
Question can have a maximum of 10 answer options
Each answer option has a 80-character limitation (including spaces)
Submit with Title, Description, Learning Points and presenter information

(1) in-webinar poll question – presented by our moderator during the webinar (optional to answer)

Poll questions are only available in two formats - Single Answer or Multiple Answer questions
Each question has a 130-character limitation (including spaces)
Each question can have a maximum of 5 answer options
Each answer option has a 80-character limitation (including spaces)
Submit at least 1 week prior to the webinar broadcast

(1) post-webinar survey question that is sent to the webinar attendees (optional to answer)

Questions are available in the following formats: multiple choice with single answer; multiple choice with multiple answers; and Short Answer (essay)
Each question has a 130-character limitation (including spaces)
Each question can have a maximum of 5 answer options.
Each question can have a maximum of 5 answer options.
Submit at least 1 week prior to the webinar broadcast

Webinar preparation:

Client will decide the style of webinar presentation, usually selecting one company employee as presenter along with an academia or end user presenter. While BioSpectrum Asia can recommend presenters and broker introductions, the client is ultimately responsible to secure an available broadcast date, coordinate calendars and pay honorariums (if needed).

The client is also responsible for preparing individual and/or collective PowerPoint slide presentations, supplying them to BioSpectrum Asia approximately 1 week prior to the live broadcast date. Have your team prepare for a 1-hour presentation.

5 minutes intro and welcome by either the client team member/ presenter themselves/ editorial moderator.
20 minutes for presenter #1
Short break to do an in-webinar poll question (optional – you do not have to take advantage of this)
20 minutes for presenter #2
15 minutes for question and answer period (please prepare 5-6 “seed questions” that the moderator will ask the presenters to start this section)
Short wrap up, reminder to take the post webinar survey.
You can slightly modify the above webinar timeline to suit your needs
Use of video by the presenters is encouraged for best engagement but not necessary.